Field notes
What we have learned buying regulated risk traffic.
Compliance positions, measurement arithmetic and buying method for crypto and gambling media, written by the people running the desk, not by a content team.
Crypto7 min read
Financial-promotion rules are the real constraint on crypto ad buying
Creative review is not the bottleneck. Knowing which regime your landing page falls under is, and it changes by GEO, not by campaign.
Ilona Petrescu
Crypto6 min read
What a first-time deposit really costs in crypto
Cost per FTD is the number everyone quotes and almost nobody defines the same way. Here is how the arithmetic actually decomposes.
Marek Dvořák
iGaming6 min read
Licence-pinned GEO targeting, and why compliance teams ask for it
Gambling advertising is legal in most of the world and illegal in enough of it that a targeting mistake is a regulatory event, not a wasted impression.
Ilona Petrescu
iGaming8 min read
Pruning an iGaming push campaign in seven days
A working method for taking a broad casino push campaign from launch to a stable zone allowlist, without starving the optimiser of data.
Marek Dvořák